Most of these projects require reverse engineering i.e. analyzing a finished product (film, photo, book, business, etc.) by a professional and breaking it down into its various pieces/steps to better understand the process. You might choose to learn a new skill, inspire people towards a cause, educate others on a topic, solve a problem, serve those in need, start a business, achieve a challenging goal, or even invent a new product, but regardless of your purpose, the primary focus of the projects is to create something to demonstrate your learning and research.